Asian hotelier plans debut MidEast resort in 2014

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Alila Hotels and Resorts, an Asian boutique hotelier, is planning to launch its first resort in the Middle East next year.

The company said it is to add three new properties to its lifestyle collection in 2014 including the Alila Jabal Akhdar Oman which will open in March, and will m the group’s entry into the Middle East.

It said in a statement that Alila Jabal Akhdar will be the first luxury resort in the mountainous region of Jabal Akhdar in Oman.

Set 2,000 metres above sea level, the resort will provide access to one of Oman’s most spectacular and untapped areas.

"Overlooking a dramatic gorge with views of the Al Hajar Mountains, Alila Jabal Akhdar, which means ‘Green Mountain’ in Arabic, will be a haven for the adventurous, nature lovers and those seeking an escape from the desert heat," the company said.

The resort will feature 78 rooms, six loft suites, a cliff-side restaurant, pool, Spa Alila, fitness centre and two Jabal Villas, with two bedrooms, its own pool, Jacuzzi and steam room.

The design of the resort will be richly inspired by the Omani culture, evident in its traditional artisanal craftsmanship and the use of locally sourced materials, Alila added.

The Jabal Akhdar region is famous for its fragrant pink roses that blanket the mountainside in springtime. The area is also renowned for its fresh fruits, in particular pomegranates, which during September and October transform the area into a fruit paradise. The fruit will feature as a staple ingredient in Spa Alila Jabal Akhdar signature treatments.

Alila Hotels and Resorts currently has 21 new developments in the pipeline, seven of which are due to open in the next two years.

Alila continues to expand with exciting new hotels and resort developments in key destinations, including Malaysia, China, India, Indonesia and Indochina.

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