Asmani wins Sheraa’s first Startup weekend

Winner earns cash and access to incubation services

The winning team, which gains access to a host of benefits.

The winning team, which gains access to a host of benefits.

Asmani (Esm3ni) was the winner of Sheraa’s (Sharjah Entrepreneurship Centre’s) inaugural Startup Weekend, held recently at the American University of Sharjah.

The company, which provides educational and entertainment audio books in the Arabic language, won a cash prize of AED15,000 and gains access to Sheraa’s incubation services, as well as the ‘IBM Global Entrepreneur’ program and up to $120,000 in free IBM Cloud Credits. Other benefits include training in marketing strategy and pitching, as well as free legal advice.

The Startup Weekend event is part of a global movement co-ordinated by TechStars and supported by ‘Google for Entrepreneurs’. In this edition, Sheraa provided a platform to over 200 participants to kick-start their entrepreneurial journey and set up their maiden business ventures.

The 54-hour competition featured members from Sharjah’s University City community who aim to embark on a journey to own their businesses. The event witnessed an array of skills, ranging from graphic designers and coders to marketing strategists and product development specialists.

Fifteen teams that were judged viable startup models were selected as finalists to compete for the top prize.

The event was judged by a panel of industry leaders, including Alia Al Mazrouei, CEO of Mazrui International; Aysha Taryam, editor-in-chief of The Gulf Today; PK Gulati, founder and maker-in-chief at The Assembly and Najla Al-Midfa, general manager of Sheraa.

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