Aston Martin, the British luxury car maker part-owned by Kuwait’s Investment Dar, has announced it is to revive the long discontinued Lagonda model and will release it exclusively in the Middle East.
Although the discontinued four-door saloon received mixed reviews, with Time magazine and Bloomberg Business Week placing it at the top of their ugliest and worst car lists, it successfully pulled the company out of its cash rut in the mid 1970s when Aston Martin needed something to bring in much needed funds.
The hand-built, ultra-expensive sedan, previously built between 1976 - 1990, returned under the spotlight about five years ago when it was introduced through the Lagonda Concept, a sporty SUV proclaimed to be a more luxurious alternative to the popular Porsche Cayenne.
The SUV concept is clearly behind us as the British luxury car manufacturer confirmed a bespoke super saloon will carry the Lagonda nameplate in a strictly limited series production from early 2015.
The four-door grand tourer will be offered for sale by invitation only and, while precise pricing details remain confidential, Aston Martin states that the asking price will reflect the car’s exclusivity and luxurious nature.
According to a report from CAR magazine, the Lagonda will carry a 5,935-cc, V-12 engine with an output of about 600 horsepower and will ride atop the same VH platform as the Rapide that is properly stretched to fit the longer body.
Production will be limited to about 100 units and it will be hand-built at Aston Martin’s manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 hypercar.
Aston Martin Design Director Marek Reichman said: “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.
“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”
Aston Martin is part-owned by Kuwait’s Investment Dar.
Review: Lamborghini Huracán LP 610-4
Say hello to your day-to-day Lamborghini. Yes, it is practical...
Dubai Police add Nissan GT-R to its luxury fleet
The latest evolution of a model launched back in 2007, the...
Emirates Classic Car Festival to reveal 300 vintage vehicles
The festival will feature years that go back almost 100...
Gulf Craft says $22m deals secured at Dubai Int'l Boat Show
Yacht manufacturer sees 'considerable market resilience...
“If you can buy a car, you can afford a yacht” says Gulf Craft CEO
Erwin Bamps revealed some yachts are cheaper than a BMW...
Gulf Craft to add two more shipyards in the UAE
CEO optimistic about yachting business in UAE
DP World plans new marina for luxury yachts at Rashid Port
Tenders for the project will be invited soon, with the first...