A recent UAE survey commissioned by British Airways found a quarter of residents who responded said they suffer from some form of fear of flying, while one in ten said it had developed into a real phobia of getting in an aircraft.
In response to these findings, the British carrier is launching a new initiative to tackle the issue and has launched its Flying with Confidence courses in the UAE for the first time.
According to BA, the course has been running for over 25 years in the UK and USA and has helped more than 45,000 people overcome their fear of flying.
The programme has previously been held in the UK and USA, and is arriving to Dubai for the first time on 17 February at the Capital Club in DIFC.
The one day course day, which commences in Dubai on February 17 at the Capital Club in DIFC, starts at 9am with a session from British Airways captain and course organiser, Steve Allright, who will explain the technical side of flying, how an aircraft operates and other areas such as turbulence.
A specialised counsellor also provides expert advice on relaxation techniques and how best to deal with anxiety and feelings of panic.
The full day course costs $547 and BA will offer all course participants a 10 percent discount on any flight in any cabin class.