Baby products retailer inks deal for Saudi expansion

  • Share via facebook
  • Tweet this
  • Bookmark and Share

Dubai retailer JustKidding has announced a franchise deal with Rawafed Fashion to roll out new shops in Saudi Arabia.

The company which sells premium baby products will open at least two stores in the Gulf kingdom as part of the deal which will see an investment worth at least SR5m being made in the opening of the first new store.

The retailer, which currently has two stores in the UAE, recently announced it would expand in the UAE, Kuwait and Qatar with a further seven stores.

The new Saudi agreement will bring the total number of stores in the Arab World to 11 within the next three years, the company said in a statement.

JustKidding was established in Dubai in 1996 and currently turns over AED14m annually.

With a strong online presence and more than 20,000 customers per year, JustKidding said it anticipates being worth up to AED200m within the next three years.

The deal with Rawafed Group includes a five-year renewable contract for the exclusive rollout of JustKidding stores and boutiques in Riyadh, with the first store opening in the Localizer Mall. Further expansion in the kingdom is still under discussion.

Rawafed Fashion was established last year in Saudi Arabia with the brief of bringing high-end fashion and children's retail to the mass mall market.

Annemarie Retera, CEO and co-founder of JustKidding said: "The baby-product market in the Middle East and in particular Saudi Arabia is going from strength to strength due to high disposable incomes, high birth rates, a young population and a clear appetite for strong brand names.

"In fact, baby products have been hailed by industry professionals as a key growth industry for the years to come. In Saudi Arabia there is a real lack of expert retailers who can really give new parents the level of support and expertise they require when setting up home for their new arrival."

Habib J Kashouh, general manager, Rawafed Fashion, added: "We have a certain vision about the wellbeing of children in Riyadh city, which represents a substantial chunk of the retail market in Saudi Arabia.

"We have decided to partner with JustKidding because they represent all that we aim at. They rhyme very well with our vision and will be our best allies assisting us to accomplish our mission."

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

Posted by: sara

Well done Justkidding! I'm a fan!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Mall talk

Mall talk

Plans for Dubai’s Mall of the World have made headlines all over...

Dubai's nightlife bubble: When is it going to burst?

Dubai's nightlife bubble: When is it going to burst?

A new breed of clubs and bars is sprouting in the city, but which...

Chocolate: worth its weight in gold?

Chocolate: worth its weight in gold?

Middle Eastern consumers with a sweet tooth are buying up ever...

Most Discussed
  • 10
    UAE teens among the highest for obesity rates

    Everyone in UAE knows that biggest is best.

    UAE may not light up the international league tables in standard of living, education standards, press... more

    Friday, 29 August 2014 4:20 PM - Proud UAEer
  • 9
    Saudi Arabia seeks talks on hiring of Sri Lankan maids

    perhaps the unemployed saudi men or the millions of women who are not allowed to work could pick up a broom and start sweeping their own houses. more

    Sunday, 31 August 2014 3:28 PM - nice
  • 9
    Smoke-free Dubai - the big debate

    Surprisingly the only studies that show a negative financial impact of the smoking ban on the hospitality industry are sponsored by tobacco companies ... more

    Wednesday, 27 August 2014 4:19 PM - Telcoguy
  • 24
    World's most pierced man refused entry to the UAE

    Tolerance has its limits everywhere including Dubai and those who considered Dubai a lawless circus were held thank you Dubai authorities... more

    Thursday, 21 August 2014 10:51 PM - Khalil
  • 23
    Baby NOT on board?

    Some of you cry babies need to get your own personal apartments on the plane ! You cry more then the babies I have seen in my travels. LOL more

    Thursday, 28 August 2014 9:10 AM - Jim
  • 21
    Israel “must be punished” over Gaza, says Dubai police chief

    This high moral ground that Mick is talking abt sound very familiar. May I remind Mick that the US & its British ally alone killed over 1 million innocent... more

    Thursday, 7 August 2014 4:12 PM - Mathew