Bahraini designers have showcased their label at New York Fashion Week, making them the first in the GCC to participate in one of the fashion industry’s biggest international shows, it has been reported.
Owned by Shaikha Noor bint Rashid Al Khalifa and Shaika Haya bint Mohammed Al Khalifa, Noor by Noon label featured in the fall/winter 2012-2013 collection at the show.
“We are very proud to represent our country during such an exciting time in the fashion calendar,” the designers told Bahrain's Gulf Daily News.
“Being the first Bahraini designers to take part in New York Fashion Week is a huge accomplishment, which required a lot of hard work and dedication,” they said. “We’ve always aspired to put Bahrain on the fashion map and there was no better way to do that than through New York Fashion Week.”
Of Noor by Noon's 33 designs, 31 were showcased on the catwalk, while the remaining two were modelled by Gossip Girl star Blake Lively.
“We showcased our Fall-Winter 2012-13 collection, which featured 33 looks in total, but we weren’t able to showcase all the designs because Blake Lively had requested to wear two of them,” the designers added.
They claim the label has attracted buyers in the Middle East, Europe and the US, as well as interest from high-profile celebrities including the Kardashian sisters.
A kick-start to the global calendar of fashion events, New York Fashion Week is immediately followed by shows in London, Milan, and Paris.