Better Homes runs false claims on property ads

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Top Dubai estate agent Better Homes has been running false information on a number of its property advertisements, an investigation by Arabian Business can reveal.

The advertisements – all appearing on the company’s website – make a number of  claims regarding the Palm Jumeirah development, including non-existent shopping centres,  access to leisure facilities that were never built, and even claims that the Dubai Metro runs through the development.

One advertisement, for the property on the Palm Jumeirah’s Oceana development, claims the property “is also within walking distance of the Village Centre shopping mall via a pleasant and safe underground walkway.”  In fact, the Village Centre project was halted five years ago, and has remained as a large hole in the ground. No underground walkway exists. Nakheel announced late last year that it is looking to restart the project this year.

Another advertisement, also for the Oceana development, claims “residents may also access the Palm Jumeirah’s 60,000 square metre luxury retail complexes via a bright pedestrian underpass.” Again, no such complex or underpass exists.

An advertisement for the Tiara development says the Palm Jumeirah contains “the exclusive Palm Anantara Hotel & Spa”. In fact, the nearest currently open Anantara Hotel & Spa in the region is located roughly 100km away in Abu Dhabi.

A fourth Better Homes advertisement, for a property on the Golden Mile, says “the metro now runs along the Palm making access to the facility easier.” In fact, the Dubai Metro has never been part of the Palm Jumeirah, the closest station being around 3 km away.  The existing Palm Monorail is not accessible from outside the development.

Each of the advertisements contains the names and details of the agent responsible for selling the property.

Last night the company began taking down the advertisements after being contacted by Arabian Business. However, a spokeswoman said the company said it would not be making any official comment.

Founded in 1986, Better Homes is one the largest and most successful estate agents in the region, and has expanded to 25 offices across the Middle East and Asia. The company says its website – on which the advertisements appear – that it receives 1.2 million page views each month and that it has “the UAE’s largest dedicated, opt-in database of real estate customers of over 100,000 up-to-date contacts.”

Last May, the company began publishing ratings online for its agents.

The company said the move gave customers the ability to vet and select an agent to work with, based on their service and performance credentials.

"Our objective is to deliver great customer service every single time," CEO Ryan Mahoney said at the time, adding: "Honest and open customer reviews will enable new customers to find the best agents.”

In 2011, Dubai said that the world's first governance charter for real estate developers - aimed at improving transparency in the sector - would be implemented by January 2013.

The Dubai Land Department (DLD) said it had launched the draft document with the blessing of ruler Sheikh Mohammed bin Rashid Al Maktoum.

It said real estate companies will be educated about what the charter means, prior to putting the final touches on the final draft.

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Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

Posted by: Chris

How do we know which Real Estate agents we can trust?

Chris ,UK

Posted by: david

That's easy Chris . . . none of them!

Posted by: Jassam Al Khafaji

I am an owner of an estate agents in KSA. If you think the UAE market is bad...come and see what goes on here. Generally speaking.....governments should put in place strict regulations on estate agents in what and how they advertise their properties. There should be control on the information (price, completion dates, finshing...etc) that is released to the public. Misleading the public is very unprofessional and unethical, and the knock on effect of misleading the public, is that the public start to genralise and say that all agents are unethical and not trustworthy. There are many honest, ethical and trustworthy agents operating in the market....but because of SOME agents misleading the public...we are all placed in the same boat. Honest agents find themselves spending much time having to prove themselves that they are honest as opposed to closing deals and making comissions the proper way. Market Regulation, Regulation and more regulation is what is required.

Posted by: Bassam

Please please please never forget that they are all the same, absolute unscrupulous unethical real estate agents, my consolation is that I never trusted them and never dealt with them.

Posted by: Ripped off

Brian when people get ripped off it is unscrupulous. Better Homes are no better, you obviously were not involved in projects being affected by this unscrupulous marketing. It is not human error and well intended as most of them did this for a sale and nothing more. To sell off plans and promote as they and many others did is unscrupulous as they knew what they were doing and should be held accountable! You may have been one of a very few that may be satisfied with their service but there are thousands upon thousands that were ripped off! Again if this doesn't affect you, there is no claim for you to even be here. You are renting an already completed unit/house or whatever that's easy, anyone can do that, try getting BH or anyone else to rent a hole in the ground!

Posted by: Brian

I don't work for or with Better Homes, but have known them for many years. Originally I rented through them, and then when I bought a flat in the Greens for investment I gave it to them to rent out and manage, as I'd always found them to be professional and reliable. There are undoubtedly bad estate agents in the UAE, but you can't tar all agents with the same brush - it's like saying 'all' bankers are dishonest, or 'all' politicians are unethical. Yes, Better Homes certainly should have checked their website better - and I'm sure they will in future! - but this wasn't unscrupulous marketing, just careless.

Posted by: Agentio honesto

I am an agent, and believe it or not a ethical one. I never charge more than I should and I usually split commission meaning I take a great deal less just to make the deal go through. Better homes charges 3 percent as a rule and much more if they can. yes you heard it right, but disguise it in the deposit they collect from the unsuspecting buyer . They have a big name but their agents are not professional. Don't let their size fool you. In their case size does not matter. It's about time they caught out. Shame on you.

Posted by: Liz

And now Better Homes are on Dubai Eye trying to blame everyone but themselves. As the people who run the website they should be running checks, which actually work, and not the web manager just checking for 'grammatical' mistakes. Take responsibility Better Homes.

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