Beverly Hills cupcake firm opens first Gulf bakery

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Sprinkles Cupcakes, a Beverly Hills-based bakery said to be popular with Hollywood stars, has opened its first Gulf outlet in Kuwait.

The brand, which was founded in 2005 and has 11 bakeries across the US, has been brought to the region via a franchise agreement with MH Alshaya Co.

Sprinkles claims it was the original cupcake bakery and is the inspiration for many other similar chains. The company’s Kuwait outlet is located in Avenues Mall.

“We are very excited about opening our very first bakery outside the US here in Kuwait. I am delighted to begin our global expansion from the Middle East through our partnership with Alshaya, a company which has a remarkable legacy of retail leadership,” said Sprinkles co-founder Charles Nelson.

“I am sure that our hand-crafted cupcakes will delight our new customers in Kuwait," he added.

There are several cupcake bakery brands already present in the Gulf, including Sugardaddy’s, Hey Sugar, Hummingbird and Magnolia.

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