Fans of Justin Bieber were made to ‘convert to Islam’ on live television to win tickets to one of the singer’s upcoming gigs, it has been reported.
According to the UK’s Daily Mail, the stunt on network TV Norge involved females removing their make-up, donning a hijab and reciting an Arabic statement of Islamic belief.
The article did not specify which of the Canadian pop star’s concerts contestants were seeking to win tickets for, although Bieber is set to perform in Dubai on May 5.
A news website in Norway also reported that fans were also made to recite the phrase “Justin Bieber is unclean and probably gay” on live television as part of the ritual.
Anne-Katrine Hegna Haarland, who presents the ‘Anne-Kat’ show in which the incident took place, said: “We wanted to find out how far Norwegian ‘Beliebers’ are willing to go for tickets to one of Bieber’s concerts.”
The television stunt is the second controversy in less than a week involving Bieber. Earlier this month, he faced accusations of insensitivity after leaving a tasteless message in a guestbook while visiting Anne Frank’s former home in Amsterdam.
“Truly inspiring to be able to come here. Anne was a great girl. Hopefully she would have been a Belieber,” the 19-year old reportedly wrote.