Big Bus Tours, the largest operator of open-top sightseeing tours in the world, is to get its own bus stops in Dubai as part of plans to improve tourism infrastructure in the emirate.
The Public Transport Agency, part of Dubai's Roads and Transport Authority, said it has signed an agreement with Big Bus Tours to install the bus stops around the city.
"This mandate was initiated with the aim of enhancing tourism infrastructure within the city;and providing better facilities to tourists using Hop-on, Hop-off services," a statement said.
"Tourists will now be able to identify each Big Bus Tours stop location through the placement of these poles, as seen in other major cities worldwide. This initiative was designed to meet the expectations of tourists visiting the city," it added.
The memorandum of understanding was signed by Dr Yousef Mohammed Al Ali, CEO, Public Transport Agency and Mike Lees, general manager of Big Bus Tours in the Middle East.
Al Ali said: "This initiative comes to ease operations and provide more consistency and convenience to the tourists and the tourism industry in Dubai on a larger scale, as is the case in other international cities. Tourists are important to us and we need to ensure their safety and comfort is met in Dubai."
Lees added: "This Big Bus Tours bus stop initiative is aimed at enhancing Dubai's tourism infrastructure, regulating Hop-on, Hop-off bus stops and most of all meeting the expectations of tourists visiting the city.
"We appreciate the efforts on the part of both the RTA and the DTCM in this initiative, and welcome the roll-out of stops this summer."
Already with 16 operations across the Middle East, Europe, America and Asia, Big Bus Tours aims to expand its brand further in the coming years.
Big Bus Tours showcases the best of the cities in which it operates throughout the Middle East including Abu Dhabi, Dubai, Sharjah and Muscat.
The company has a combined fleet of over 300 buses carrying in excess of four million passengers each year.