Cartier inks online deal with Net-A-Porter to sell watches

Luxury watch maker is working with online fashion emporium to offer 12 models of the latest Panthère de Cartier watch

Luxury watch maker Cartier is allowing customers to buy a watch over the internet for the first time.

The company is working with online fashion emporium Net-A-Porter on a month-long pop-up shop to offer 12 models of the latest Panthère de Cartier watch – an iconic timepiece from the early eighties re-issued this year.

Net-A-Porter, which is owned by Yoox Net-A-Porter Group, has created the exclusive pop-up shop, which will be open from May 2-31, reported WatchPro.

The retailer will promote the watch collection using online media on its website and across its social channels.

“I am delighted that Cartier has chosen Yoox Net-A-Porter Group as its first online retail partner to sell the Panthère watch. This partnership with the renowned French jeweler and fine watchmaker for this exclusive pop-up is a major success and marks another milestone in our long term strategy,” said Federico Marchetti, CEO, Yoox Net-A-Porter Group.

In a move that may prove controversial with other Cartier retailers, the new Panthère collection will be available in all Cartier boutiques and authorised watch dealers only after the run on Net-A-Porter.

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