Coca-Cola MidEast eyes new Guinness World Record

Dubai Creek Park to witness contour-bottles-opening record bid on Friday.
MARKETING CAMPAIGN: Coca Cola will also run the Open Happiness campaign.
By Neeraj Gangal
Fri 29 May 2009 10:33 AM

Over 1,000 enthusiasts will attempt to set a new Guinness World Record (Arabic version) for the highest number of people simultaneously opening a Coke bottle in Dubai, on Friday.The beverage manufacturer announced in a media release on Thursday that Dubai Creek Park will serve as the venue on 29 May to witness this unprecedented endeavour by residents and visitors alike.

The adjudicator from Guinness will present and grant prize winning as well as participation certificates from Coca-Cola.

Antoine Tayyar, Public Affairs and Communications Manager, Coca-Cola Middle East, said: “We are proud to attempt this Guinness World Record which comes as part of our drive to inspire positivity, optimism and happiness.”

In addition to the Guinness World Record attempt, the company will also run the Open Happiness campaign that includes a range of integrated marketing and communication ideas in key regions to deliver grandeur to the message and drive positive word of mouth.

The campaign’s interactive features include a online video clip competition inviting consumers to shoot and upload their own video interpretation of the song; Bluetooth-enabled outdoors to download the theme song; and booking the largest ever billboard for Coca-Cola in the Middle East, measuring 175 metres in length, the company informed.

 

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