Tourism chiefs in Ras Al Khaimah say the emirate is on track to surpass its annual visitor target after hotels reported a 10 percent year-on-year increase in international guest arrivals during the first six months of the year.
Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops the emirate’s tourism infrastructure and initiates its domestic and overseas promotions, also revealed that average hotel occupancy jumped to 72.7 percent.
This represented an increase of 4.7 percent on the corresponding six-month period in 2016, RAKTDA said in a statement.
Robust H1 growth was posted across all key performance indicators with total guest nights up 17.7 percent, average length of stay increasing by 10.5 percent to 3.9 days and room revenue increasing by 13.3 percent.
The H1 results also include a significant year-on-year boost in monthly figures for June as hotels reported a 27 percent year-on-year increase in guest arrivals.
The statement said Ramadan also saw a significant surge in visitor arrivals, with the emirate’s hotels reporting a 37.6 percent year-on-year increase compared with the corresponding period last year.
With Ras Al Khaimah targeting 900,000 visitor arrivals during 2017, the emirate has already recorded half-year guest arrivals of 390,499 between January and June – up 6.5 percent on H1 arrivals last year.
Haitham Mattar, CEO of RAKTDA, said he believes the "best-ever" H1, Ramadan and June figures put the emirate in a solid position to optimise the traditional peak season of late summer and Q4.
Internationally, Ras Al Khaimah’s four largest source markets remain Germany, Russia, the UK and India while emerging destinations continue to be key contributors with significant growth from Kazakhstan and the Czech Republic.
Product openings announced for Jebel Jais in 2017 include a multi-purpose observation deck and event area near the mountain’s summit that is due to come online in October.
The launch of official cycling and hiking routes across the emirate - with a focus on Jebel Jais, the UAE’s highest mountain peak - are also in development.
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