Sacoor Brothers launches affordable men’s line

Iconyc starts at AED175 and boasts essential items that “never go out of style”
By Lubna Hamdan
Sun 23 Jul 2017 10:32 AM

Formalwear brand Sacoor Brothers has launched an affordable men’s line, Iconyc, priced at consistent values throughout the year.

The new line, designed for the modern man, starts at AED175 and comprises over 80 different styles that integrate a selection of classic suits, blazers, tuxedos, suits, t-shirts, piquet poles, jeans and socks, ranging from the classics to the casual and sportive.

While meant to be accessible for all, Iconyc is also designed with the same supreme European quality of the original Sacoor Brothers brand.

The line includes essential pieces that “never go out of style” and remain current throughout the year.

“For the man who is tied to conventions, but who does not ignore fashion trends, the Iconyc pieces are trademark timeless key pieces, to never miss out on style,” according to the brand.

The Iconyc pieces are identifiable through a dedicated label, featuring its own logo. It is now available in all Sacoor Brothers boutiques across the Middle East.

Sacoor Brothers is a Portugal-based international label that was first launched in the 1990s by four brothers. It now boasts over 100 boutiques around the world, including several across the GCC. The majority of their locations feature complimentary tailoring. It houses collections for men, women and kids.

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.