Crest turns its sights to 3D

  • Share via facebook
  • Tweet this
  • Bookmark and Share

Salma Massoud, brand manager for Procter & Gamble, Arabian Peninsula has claimed Crest's new 3D White Deluxe toothpaste is "mainly targeting women looking for oral beauty, not just oral hygiene" across that region, which includes Qatar, Kuwait, Bahrain, UAE, Saudi Arabia and Oman.

"There are whitening products on the market, including others from Crest, but this range is top of the line with special ingredients, and we will have great displays and nice surprises for shoppers," she said.

The extension to the P&G brand has been pitched as super premium paste, offering an intensive formula that removes up to 84% of stains and delivers visibly whiter teeth within 14 days, and designed with a "clinically-proven superior formula, offering those seeking glamour and beauty the celebrity smile they have always dreamed of".

The range, available in Glamour, Sensitive and Anti-Tobacco Fresh variants, features a unique dual strip containing active phosphates and polishing macro granules. The Dubai launch brought in experts. Certified life coach Saira Mehar enthused that "a smile is one of the most important tools we have to make a positive impact for ourselves and others".

Related:
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

All comments are subject to approval before appearing

Further reading

Features & Analysis
Growth spurt for Gulf's e-commerce sector

Growth spurt for Gulf's e-commerce sector

The recent sale of Talabat.com to Germany’s Rocket Internet for...

How the UAE is sewing together a top industry

How the UAE is sewing together a top industry

In the shadows of oil and aviation, the UAE’s textiles industry...

Mall talk

Mall talk

Plans for Dubai’s Mall of the World have made headlines all over...

1
Most Popular
Most Discussed