Dabo & Co: The art of communication

Camilla and Lucy d'Abo reflect on the success of their integrated communications company and their vision for a holistic approach to their services

The d’Abo sisters won their first campaign before leaving their previous jobs

The d’Abo sisters won their first campaign before leaving their previous jobs

In a world where communication is key, why stop at one approach when you can do it all?

While some companies are focusing on public relations, event management or digital marketing, others are combining all three, and reaping the rewards from clients who enjoy a holistic, all-encompassing service.

And so it is with Dabo & Co. As one of the most prominent names in marketing in the UAE and across MENA, Dabo & Co brings together these three important ingredients to give their clients a fully-rounded service. And their results speak for themselves, with almost 20 high profile awards to their name in the past three years alone.

Founded in Dubai in 2004 by sisters Camilla and Lucy d’Abo, the agency has gone from strength to strength, growing and diversifying in accordance with a fast moving, and fast changing market.

“Evolution is key to any business,” says Camilla. “You can’t stay static and I wouldn’t advise that to anybody starting their own business. When we started out we changed every few years.”

“Complacency is dangerous,” adds Lucy, explaining that in such a competitive market maintaining the status quo simply won’t allow your business grow, or even in some cases survive.

The company was born when the sisters decided to combine Lucy’s experience in events, and Camilla’s in PR, having spotted a gap in the market for crossing paths and offering something more complete to potential clients.

Camilla says: “Our family has been here in Dubai for a long time, and we were both working here having built our experience in the UK.

“We were working in our own industries in 2004, when Dubai was really beginning to get big, and we felt there was a gap in the market for something new.”

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