Emirates Airline has agreed a new five-year sponsorship deal for the Dubai Jazz Festival, it has been announced.
Chillout Productions announced the deal, adding that legendary UK rockers Deep Purple will be one of the headline acts for the 2013 festival.
Next year's event will feature 27 acts between February 14-22 at Festival Park, Dubai Festival City.
Anthony Younes, CEO at Chillout Productions said: "The Emirates Airline sponsorship adds to the allure of the Dubai Jazz Festival and we are very pleased to be associated with a highly acclaimed international brand over the next five years.
"The 2013 edition of the Emirates Airline Dubai Jazz Festival will include some of the finest musicians who will perform a diverse portfolio of musical genres."
Sheikh Majid Al Mulla, Emirates' senior vice president, Commercial Operations, Gulf, Middle East & Iran added: "By entering this new five-year sponsorship agreement, Emirates is demonstrating its commitment to this popular attraction on the Dubai events calendar"
Last year, more than 48,000 fans attended the event, a number that is expected to increase to over 50,000 next year.
The 11th edition of the festival will feature legendary British rock band Deep Purple.
Considered to be among the pioneers of heavy metal and hard rock, Deep Purple were once listed by the Guinness Book of World Records as the globe's loudest band.
The band is nominated for America's Rock and Roll Hall of Fame induction in 2013.
More announcements on headline acts for next year's festival are expected to be made soon.