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UAE telecom provider du on Wednesday moved to reassure customers amid concerns that its TV service users could miss out on live coverage of the FIFA World Cup.
With just over two weeks to go before the start of the football tournament in South Africa, the telco has still to finalise any deal to show live coverage of the world's premier sporting event.
Earlier, Arabian Business reported that customers were becoming increasingly frustrated about how they would access action from the tournament.
In a statement sent to Arabian Business on Wednesday afternoon, du said: "We would like to reassure our valued customers that we are working with our partners to provide live action of the FIFA World Cup matches through dedicated packages. Further details will be communicated very soon."
Broadcasting rights across the region are owned by Al Jazeera Sport, and can currently be accessed either by purchasing an Al Jazeera Sports card or through Etisalat’s pay TV E-Vision.
Both are charging existing customers around $100 to upgrade to the World Cup service.
The du statement added that the company was in the final stages of talks with content providers and would shortly announce packages for the World Cup.
Earlier this month, Grand Cinemas announced it had struck a deal with Al Jazeera, to show the tournament’s matches live on its cinema screens.
Andy Fordham, project manager at Grand Cinemas, told Arabian Business that the UAE-based cinema operator plans to sell around 4,800 tickets per match throughout the tournament.
Prices will start at AED35 ($9.52) and will increase as the tournament progresses, with tickets for the final priced at AED100 ($27.22).
Could you imagine what would happen if a large proportion of the educated, professional worker population suddenly left (let alone the domestic workers... more
Friday, 24 May 2013 1:26 PM - Khalid@both, the world is not the same all over; thankfully, the citizens of one country view things differently than another. Europe allowing something does... more
Friday, 24 May 2013 1:25 PM - SAMI have worked in Arabtec, Dubai as an Engineer for 7 years and moved on a few years back. I consider Arabtec as one of the best company's I have worked... more
Friday, 24 May 2013 1:23 PM - ManojAs much as I love the UAE, this will be a problem for them in the future. Lets look at this from any democratic Country on Earth. If I decided not to turn... more
Wednesday, 22 May 2013 11:56 AM - Ty SayCould you imagine what would happen if a large proportion of the educated, professional worker population suddenly left (let alone the domestic workers... more
Friday, 24 May 2013 1:26 PM - Khalid@both, the world is not the same all over; thankfully, the citizens of one country view things differently than another. Europe allowing something does... more
Friday, 24 May 2013 1:25 PM - SAM
Top managment greed is one of the main reasons that caused the 2008 crises. hope i delivered the message..
more
As much as I love the UAE, this will be a problem for them in the future. Lets look at this from any democratic Country on Earth. If I decided not to turn... more
Wednesday, 22 May 2013 11:56 AM - Ty SayCould you imagine what would happen if a large proportion of the educated, professional worker population suddenly left (let alone the domestic workers... more
Friday, 24 May 2013 1:26 PM - Khalid
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