Cryotherapy treatment company Cryo has inked a deal to franchise the business to global gym chain LA Fitness, it was reported on Tuesday.
Under the deal, a new US-based franchisee company, LA Fitness Cryo, will offer Cryo’s services at 40 LA Fitness sites in the US over the next two years. The first will open its Hollywood branch on October 15, according to a report in the National.
The Dubai-based firm, which uses pioneering cryotherapy techniques to improve skin conditions and other health problems, said the US was a key market for its services.
Benny Parihar, managing partner of Cryo Holdings, said the deal gives the company access to the real estate it needs to expand its operations.
“[LA Fitness] has 600 retail locations. They give us access to their demographics and data,” he was quoted as saying.
He added: “What we love about it is it’s a Dubai-based brand, which is an outbound franchise. There’s not many companies that have done that – JF Street Food, maybe?” he said.
Cryo set up its first cryotherapy treatment centre in the Emirates Towers two years ago, and has three other company-owned locations – Dubai Ladies’ Club in Jumeirah, FitRepublik at Dubai Sports City and in Al Ain.
The franchise with LA Fitness comes after Cryo won a $1 million investment from a Jordanian investor in February.
Parihar said: “It has allowed us to build a team [and] to really develop this franchise business. We needed to create a lot of content. If you’re a franchisee, we wanted to be able to support you so your business can get to break-even as fast as possible.”
Mike Tyson to launch boxing academy franchises in Dubai
Former boxing champ to launch franchise venture in Burj...
Stressed? Here's how to sleep better
Experts share easy tips on countering stress to get a good...
Work-related stress explains lack of sleep, say UAE residents
Just 12 percent sleep for eight hours each night, according...
Free 'comfort' pillows for breast cancer survivors in the UAE
'I had breast cancer myself, so I experienced how important...
People's weekly habits in the UAE revealed
A survey by Vita Coco found 39 percent of people like to...
Review: The Spa at Palazzo Versace Dubai
Donatella’s answer to “emotionally exhausted souls”
Private fitness club Embody to launch in Dubai Lamborghini building
Luxury club specializes in “quick and effective” fitness...