Dubai developer sponsors F1 team

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Dubai real estate developer Pacific Ventures has been announced as the latest sponsor of the Switzerland-based Sauber F1 Team.

The partnership will involve branding opportunities, as the Pacific Ventures logo will appear on the rear sidepods of the Sauber C33 and later on the drivers' overalls. It is the first partnership of the Sauber F1 Team with a brand from the Middle East.

"We are extremely happy to foster a relationship with the Sauber F1 Team. This relationship mirrors our credo and what we stand for. We are a young, ambitious, bold and innovative premium lifestyle real estate creator in the Middle East who loves the manifestation of creation,” said Parvez Khan, Chairman Pacific Ventures.

“The Sauber F1 Team has a successful history as an independent and innovative constructor team that has persevered, innovated and built a remarkable F1 Team. We hope our association with the Sauber F1 team will create landmarks of development in the Middle East.”

Sauber Team Principal Monisha Kaltenborn added: "We are very proud to have won such an interesting and exciting real estate company as Pacific Ventures as our new partner. Countries, such as Bahrain and Abu Dhabi, are important parts of our Formula One calendar, and this offers great possibilities to new brands from this region.”

Zurich-based Sauber F1 Team was founded by Swiss businessman Peter Sauber in the 1970s and began competing in the F1 in 1993.

The team's drivers are Nico Hülkenberg, Esteban Gutiérrez and Robin Frijns and it came seventh overall in the 2013 season.

Some of Pacific Ventures projects include Burj Pacific in Downtown and Jumeirah Village Triangle’s Pacific Edmonton Elm development.

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