| Home | GCC | World | Industries | Markets | Opinion | Interviews | Photos | Video | Lists | Lifestyle | StartUp | Topics | Jobs | Property | Smart TV |
Help, I forgot my username and/or password
Dubai Fashion Week (DFW), which began on Saturday, lacks legitimacy on the international stage and can actually damage brands showing at the event, a leading local designer has warned.
“We’ve never taken part in DFW – I just don’t see the legitimacy of the event,” Dubai-based designer and brand consultant Dipesh Depala told Arabian Business.
“In my mind, a fashion week should be a trade fair and the point is to do business. But the organisers of DFW never reveal which buyers will attend and in fact have never had any buyers to speak of at all.”
Depala also criticised the organisers of the week for failing to uphold any standards in terms of vetting collections, the brands and the amount of business each designer carries out.
The designer warned that, far from offering greater exposure to young designers attempting to break onto the global stage, the event can actually damage brands.
“I would advise young designers not to be involved, even if they were invited; by association with the DFW, the way it stands at the moment, you’re actually doing a disservice to your brand,” Depala continued.
“You won’t have anyone significant viewing your collection and you are much better off approaching vendors independently and sending them samples.”
An established designer who came to Dubai in 1992, Depala also runs a luxury consultancy firm. He is married to Ayesha Depala, one of Dubai’s top designers, and owner of the Ayesha Depala Boutique in Jumeirah.
Depala said that wholesale changes were needed to revamp the event, including revamping the board to include experts in fashion, retail and creation.
“As is stands, there are some board members who have no background in fashion and have no understanding of fashion – they’re simply social people who they put in there because they feel like it will give the event some attention,” he said.
Calls by Arabian Business made to the organizers of Dubai Fashion Week, Concept Events, went unanswered on Sunday.
UK-based department stores Harrods and Harvey Nichols also declined to confirm whether they would be sending buyers to Dubai this week.
Furthermore, the Chalhoub Group, one of the region’s biggest fashion retailers, has also declined to reveal its level of participation in Dubai Fashion Week.
There are many more British expats who have been in the UAE for more than 30 years and who along with Indian businessmen have contributed enormously to... more
Thursday, 23 May 2013 12:29 PM - Sue-SharynTo be fair, it is not that difficult to mix Dakar and Dhaka up. Those travelling to the US for the first time may very likely get confused between Santa... more
Thursday, 23 May 2013 11:29 AM - BilalThese headline chasing measures do not address the fundamental issues that are causing Bahrain to fall apart. Next will be some tougher legislation on... more
Thursday, 23 May 2013 12:28 PM - BillyAs much as I love the UAE, this will be a problem for them in the future. Lets look at this from any democratic Country on Earth. If I decided not to turn... more
Wednesday, 22 May 2013 11:56 AM - Ty SayLet me put the entire issue in perspective. There are massive traffic problems on the roads of Kuwait, where Kuwait can boast high road fatalities and... more
Tuesday, 21 May 2013 1:28 PM - AbdullahThere are many more British expats who have been in the UAE for more than 30 years and who along with Indian businessmen have contributed enormously to... more
Thursday, 23 May 2013 12:29 PM - Sue-SharynHappy employees, happy customers. Quite simple actually. 60,000 unhappy staff, well, you do the math on how many unhappy customers can result from poor... more
Monday, 20 May 2013 10:27 AM - Louie TedescoIslam is not better than any other religion, to all the muslims out there, stop putting yourself on a pedestal, you are filled with self importance that... more
Tuesday, 14 May 2013 9:58 AM - graemeAs much as I love the UAE, this will be a problem for them in the future. Lets look at this from any democratic Country on Earth. If I decided not to turn... more
Wednesday, 22 May 2013 11:56 AM - Ty Say
Join the Discussion
Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.
Please post responsibly. Commenter Rules