A one-of-a-kind 24-carat rose gold iPad is being auctioned at the Burj Al Arab in Dubai to raise funds for Breast Cancer Awareness Month.
The auction is part of the luxury hotel's Pinking Burj Al Arab campaign which launches on October 4.
The 24-carat iPad, which has been created especially for the cause, comes complete with an engraved pink ribbon and the hotel’s logo.
“Gold & Co London is thrilled to be working with Burj Al Arab to support such an extremely worthy cause,” said Amjad Ali, CEO of Gold & Co London which has created the iPad.
“This 24-carat rose gold iPad is the most unique product on the market. We would urge everyone to participate and nominate generously.”
The iPad will be reserved in Burj Al Arab’s boutique for the person who bids the most for it on the hotel’s Facebook page.
“We have a legacy of supporting Breast Cancer Awareness and lighting the sail in pink for years now”, said Heinrich Morio, Burj Al Arab’s general manager.
The Pinking Burj Al Arab campaign will start with the lighting of Burj Al Arab's sail in pink on Dubai Goes Pink day (October 4) and will last throughout October.