Dubai hotel rates hit six-year high in April

Latest STR Global figures also show that occupancy rates reach seven year peak at nearly 85%
By Andy Sambidge
Mon 12 May 2014 01:37 PM

Average daily rates (ADR) at Dubai's hotels posted a six year high in April, according to new data released by STR Global.

Its preliminary April data for Dubai indicated that positive growth was seen in all key performance indicators, with occupancy at its highest for seven years.

It said Dubai reported a 11.4 percent increase in ADR to AED1,065.92 ($290.10) and a 13.9 percent rise in RevPAR to AED903.87 compared to April 2013.

The emirate's hotels also registered increases in supply (8.1 percent) and demand (10.5 percent) while occupancy rose by 2.2 percent to an average of 84.8 percent.

“ADR remained the driving force behind double-digit RevPAR growth in April, posting the highest levels for the month since 2008”, said Elizabeth Winkle, managing director of STR Global.

“Demand growth reported a double-digit increase for the first time since September 2013, resulting in the highest occupancy levels in April for the last seven years."

Last week, tourism chiefs in Dubai revealed their new target - to make the emirate the most visited city in the world.

One year into the delivery of Dubai's Tourism Vision for 2020, significant first steps have been taken to achieve the target of attracting 20 million annual visitors by 2020, leading the tourism authority to set the new ambition.

Helal Saeed Almarri, director-general of Dubai's Department of Tourism and Commerce Marketing (DTCM), said that if a growth rate similar to that achieved in 2013 is maintained - a 10.6 percent year-on-year increase equating to 11 million hotel guests - Dubai will overtake London, which currently attracts 16 million tourists annually.

In March, it was announced that Dubai’s hotels welcomed more than 11 million guests in 2013 – an increase of just over one million on the previous year.

The Dubai Department of Tourism and Commerce Marketing (DTCM) data showed guest numbers across all hotel establishments (hotels and hotel apartments) between January and December reached 11.01 million compared to 9.96 million recorded in 2012.

Of this, Dubai’s top 10 hotel guest source markets were Saudi Arabia, India, UK, USA, Russia, Kuwait, Germany, Oman, Iran and China.

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