Dubai introduces 'luxury' taxi fleet

Vehicles boast "elegant driver" tested in language, appearance and psychological aptitude

(Image for illustrative purposes)

(Image for illustrative purposes)

Dubai Taxi Corporation (DTC) has introduced a new fleet of luxury taxis in a move that the firm says will deliver higher standards of transport to customers.

The fleet, which launched in June 2012, includes 20 Nissan Infiniti and Toyota Lexus vehicles.

“The service can be ordered directly from the designated service counter in the arrivals exit point of Dubai International Airport, or by calling the Booking & Dispatch Centre's number,” said Mohammed Saleh, Director of DTC Fleet Operations. The taxis will also be available from some public facilities, he added.

The flag-down rate for the vehicles, which come with a sleek black paint-job, remains fixed at AED50 (US$13.60).

Saleh added that each taxi would come with its own "elegant driver" as well as additional privacy compared to the emirate's standard taxis.

“Some other relevant high-level services will be provided at a later stage," he said.

DTC said that all of the luxury taxi drivers had offence and complaint-free driving records. “They underwent a series of initial tests in English language, general appearance and psychological aptitude," Saleh added.

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

NOTE: Comments posted on may be printed in the magazine Arabian Business

Please post responsibly. Commenter Rules

Posted by: DSC resident

If it resulted in a taxi actually showing up (or at least someone letting me know that one would not) after calling the Booking & Dispatch Centre and being advised that ?your booking has been accepted and the first available taxi will be sent? I would happily pay and extra 50 AED on top of the standard rate. In what was apparently ranked as the 10th best city in the world to live you would think that a reliable taxi service would be a given. Don?t get me wrong, I love Dubai, it?s a great place to live and work, but there is some room for improvement when it comes to taxi services. DTC would, in my opinion, be better to focus on delivering a reliable, dependable, on-time service rather than creating a high-tier service for those willing to spend a little more.

Posted by: jason

these were being "offered" to unsuspecting arrival passengers at Terminal 3 when I came back last week.

after leading them to the "nicer taxi" I heard the family in front of me ask if there was a difference in price and the Apt taxi organiser said a little.

Everything is relative I suppose.

Posted by: Red Snappa

To be honest at those prices you would expect the drivers to have undergone the equivalent of a London cabby's 'The Knowledge'. Not suggesting that they ride round on a bike for two years, learning the streeet names by heart, but as an earlier contributor says, knowing where they are going is important.

However, I remember when you could dine out well for two for 50 dirhams, in a no alcohol environment, add another 10 and you had the taxi fare home - and petrol is still cheap if underpriced!

Posted by: Reminiscent

Oh man those days are well and truly gone!.. That was the Dubai I grew up in, loved it and still do.. Peaceful, quiet, great atmosphere and btw business was booming back then too... Oh well, one can only hope the market gets back to normal and we see shades of the more calmer side again...

Posted by: KB DXB

This is a complete joke! ALL taxi drivers should have the above as they are serving the public. Paying Dhs50 for a flag thanks!

Posted by: manesh

agree with u all the way. Dubai roads, highways r very well organised & clear printed signs, all taxi drivers should know all the routes, NOT specially trained drivers. Petrol prices r cheap in Dubai but taxi fares r high compared to major cities of the world. 50dhs flagdown truely a joke..... no way!

Posted by: Doug

I love how none of the essential initial tests involve knowing where things are in Dubai. I'll be hugely comforted by my driver's elegant appearance as we get hopelessly lost somewhere in Al Barsha.

All comments are subject to approval before appearing

Further reading

Features & Analysis
Saudi Arabia outsources airport operations

Saudi Arabia outsources airport operations

The signing last week of public-private partnerships to manage...

The cost of the US laptop ban

The cost of the US laptop ban

Aviation analysts and airline bosses are warning of significant...

Q&A: The laptop ban and what it means when flying from Dubai and Abu Dhabi

Q&A: The laptop ban and what it means when flying from Dubai and Abu Dhabi

Couldn't a laptop with a bomb inside still pose a danger within...

Most Discussed