Dubai Police have launched a crackdown on jaywalking in the emirate amid new statistics that show 46 people died from a total 550 “run over” incidents last year and over 53,000 fines were issued in two of the city's largest neighbourhoods.
The “Cross Safely” campaign, which is being carried out in conjunction with the Ministry of Labour, is targeting labourers in particular, with that sector of the community said to be the subject of a higher rate of run over incidents.
Essa Al Zarouni, director of the Inspection Department at the MoL's office, said the ministry will be involved in facilitating access to the targeted groups of workers by providing Dubai Police with information about businesses and facilities which employ 1000-plus workers.
“The ministry will activate its union care mobile unit, which was launched by the Ministry of Labour during the celebration of the international Labour Day in 2012, and designed to deliver safety campaigns to labour camp areas to spread awareness among these workers, by distributing images and brochures," he said.
Juma Bin Sweidan, director of events management at Dubai Police, said the campaign would continue until the end of the year, with three campaigns to take place in Muhaisnah 2, three in Al Quoz, and three in Jebel Ali.
He said in Deira alone Dubai police had issued 28,356 pedestrian violations for crossing roads from undesignated areas in 2012 and 25,978 in 2013.
In Bur Dubai the figures were 17,000 in 2012 and 27,228 in 2013. This amounts to 53,206 in the two areas alone last year.
Dubai Police statistics also noted that around 550 run-over accidents have occurred in 2013, from which 46 deaths were recorded.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.