Official says keen to attract more international film makers to boost emirate's brand
A new initiative announced by Dubai's Crown Prince in May to attract international movie makers to the emirate has been officially launched.
Following an inaugural board meeting earlier this year, the Dubai Film and TV Commission was launched at the Dubai International Film Festival.
The commission, originally revealed by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, aims to promote Dubai as a leading film and production location.
The emirate's Burj Khalifa was famously used in part of Tom Cruise's latest Mission Impossible blockbuster.
The body is now the sole entity authorised to issue audio and visual media production permits for producers of TV, film and commercials wishing to shoot in Dubai.
Jamal Al Sharif, chairman of Dubai Film and TV Commission said: "Dubai has always been a popular place for film and commercial makers to shoot thanks to its range of locations and sophisticated infrastructure.
"The number of productions has grown year on year and we have already seen an eight percent increase in 2012 compared with 2011, on top of that, production budgets have risen steadily in the past year."
He announced the launch of the commission's website to "help further drive production as more local and international producers look to develop their projects in Dubai".
Al Sharif said DIFF provided the perfect platform to engage in a dialogue with industry leaders on how to drive the growth of the television and film industry in the emirate.
Last week the commission signed a strategic partnership with MBC Group to occupy the recently established sound stages in Dubai Studio City.
The launch of the Dubai commission followed a similar announcement in Abu Dhabi earlier this year.
twofour54, the media and creative industries hub, and its Abu Dhabi Film Commission unit is set to launch the region's first incentives scheme from September 1, and will offer a rebate of up to 30 percent of spend in Abu Dhabi.