The Dubai Mall, the world's largest shopping destination has announced plans for 24-hour opening over three weekends in the next month.
The plan is part of its participation in Dubai Events & Promotions Establishment's Eid Al Adha celebrations initiative.
Its 24-hour operations will take place during three consecutive weekends from October 18 to November 4.
It is the first time that all aspects of the mall - including the 1,200 retail outlets and the leisure attractions - will operate through the day and night on weekends, a statement said.
Nasser Rafi, CEO, Emaar Malls Group, said: "The decision to extend Eid Al Adha celebrations for Eid in Dubai... will significantly energise Dubai's retail, tourism, hospitality and leisure sectors.
"We are confident of hosting record footfall this Eid at The Dubai Mall," he added.
During the Eid in Dubai celebrations, The Dubai Mall will be open on weekdays from 10am to 1am for retail outlets, and until 3am for food courts and restaurants.
As well as all the shops, the 24-hour opening will apply to Dubai Aquarium & Underwater Zoo, KidZania, SEGA Republic, the 22-screen Reel Cinemas and the Olympic-sized Dubai Ice Rink.