Dubai restaurant kings launch new Arabesque concept

  • Share via facebook
  • Tweet this
  • Bookmark and Share

Two of Dubai’s most high profile hospitality names will head up a new company launched to develop a unique Arabic restaurant concept they intend to roll out globally.

Elmar Pichorner and Patrick John will be managing director and culinary director, respectively, of JAS Hospitality. The company said its management team had experience at some of Dubai’s most notable hotels and restaurants: One&Only Royal Mirage, Zuma, Atlanis The Palm and La Petite Maison.

The company was created as part of the JAS Group, founded by Joy Ghossoub, Ammar Al Alwan and Shafiq Khartabil, “to bring world-class restaurant concepts to Middle-Eastern and global audiences”.

“Our focus is on creating unique world class concepts with the aim of eventually exporting them globally,” Pichorer said.

The company’s first concept is Qbara, an Arabesque lifestyle restaurant and after-hours destination at Dubai’s Wafi Fort complex that will open in August 2013.

“Qbara mirrors the ethos of Dubai as it is inspired by the classical but presented in a fresh and innovative style,” a statement on Monday says.

“The cuisine at the contemporary restaurant, lounge and bar will have an unmistakably Middle-Eastern flavour and is inspired by Levantine, Middle Eastern and Moroccan traditions. It will serve a unique take on quintessentially authentic flavours in a chic and stylish setting, with interiors and ambience providing a backdrop of modern Arabian opulence with a theatrical twist.”

The executive chef will be Colin Clague, who has worked in fine dining restaurants around the world, including the Burj Al Arab, Zuma in London and Dubai and most recently Pollen Gardens by the Bay in Singapore.

Qbara’s interior has been designed by Noriyoshi Muramatsu of Tokyo-based Studio Glitt, one of the restaurant world’s most revered architects and designers.

Related:
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Smoke-free Dubai - the big debate

Smoke-free Dubai - the big debate

Will the emirate ever be smoke free? We spark up the conversation...

4
Behind the scenes at Rolls-Royce

Behind the scenes at Rolls-Royce

In the ten years since BMW relaunched Rolls-Royce, sales of one...

2
The great escape: JW Marriott Marquis Hotel Dubai

The great escape: JW Marriott Marquis Hotel Dubai

CEO Middle East checked into the JW Marriott Marquis Hotel Dubai...

2
Most Discussed
  • 6
    UK politician sacked over burka binbag jibe

    The whole point is that women should dictate what they want to wear and not men. That should be the underlying motive. If a woman WANTS to wear a burqa... more

    Wednesday, 27 August 2014 1:16 PM - mick
  • 5
    UAE teens among the highest for obesity rates

    There are loads of fatties in Dubai. They don't offend me personally. Unlike other countries where taxes support the health system, here, each person has... more

    Wednesday, 27 August 2014 4:04 PM - nice
  • 5
    Smoke-free Dubai - the big debate

    Surprisingly the only studies that show a negative financial impact of the smoking ban on the hospitality industry are sponsored by tobacco companies ... more

    Wednesday, 27 August 2014 4:19 PM - Telcoguy