Dubai retail brand inks deal to sell Trump luxury products

Lifestyle, a retail brand operated by the Dubai-based Landmark Group, has announced a partnership to introduce the Trump Home collection across its stores in the Gulf region.

Trump Home is a brand inspired by the luxury and elegance associated with the US family's lifestyle. Products are inspired by Trump's five-star properties around the world.

DT Home Marks International LLC and Lifestyle said the Trump Home brand will sell exclusively across Lifestyle stores in Kuwait, the UAE, Saudi Arabia, and Qatar.

The collection includes room decor, bath accessories, lighting, decorative mirrors, and jewellery boxes, a statement said.

"The Trump Home brand offers the consumer beautiful product, focused on attention to detail and added value," said Donald J Trump, chairman and president of The Trump Organisation.

"We are excited to be expanding the Trump Home global footprint and to be collaborating with Lifestyle."

"We chose to collaborate with Trump Home for an exclusive Middle East launch keeping in mind the growing demand of the region's style conscious consumer's need for premium and bespoke brands," added Sachin Mundhwa, the CEO of Lifestyle.

Highlights of the assortment include bath accessories with mother of pearl and chrome detailing, along with luxurious, fashion forward jewellery boxes made of leather.

Lifestyle said it continues to grow rapidly with over 178 stores across the MENA region, Pakistan, Yemen, Libya and Tanzania and more than 2,000 staff servicing approximately 1 million sq ft of retail space.

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