Luxury smartphone retailer Givori this week launched its new 2013 collection, which included an Italian handcrafted, 19 karat gold iPhone which retails at AED45,000 ($12,251) and is adorned with alligator skin, diamonds and gemstones.
As part of Givori’s Charlotte Spring/Summer 2013 Collection it has signed an agreement with Dubai’s Damas Jewellery to sell the upmarket iPhone in Damas Les Exclusives boutiques across the Gulf.
Customised and 100 percent hand-crafted in Italy, the Charlotte iPhones retail for AED 45,000 and is limited to fifty individually numbered pieces worldwide.
"Givori’s beautiful products are perfect for Damas,” said Josh Morar, Brand Director, Damas, which will initially stock Givori at its Burj Al Arab Hotel, Dubai Mall and Wafi branches, before extending the partnership across the region.
“We are delighted to announce our new partnership with Damas, which is an explicit recognition that Givori products are not just luxury smartphones – they are unique pieces of jewellery in their own right,” said Stephanie Holden, General Manager at Givori.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.