Luxury smartphone retailer Givori this week launched its new 2013 collection, which included an Italian handcrafted, 19 karat gold iPhone which retails at AED45,000 ($12,251) and is adorned with alligator skin, diamonds and gemstones.
As part of Givori’s Charlotte Spring/Summer 2013 Collection it has signed an agreement with Dubai’s Damas Jewellery to sell the upmarket iPhone in Damas Les Exclusives boutiques across the Gulf.
Customised and 100 percent hand-crafted in Italy, the Charlotte iPhones retail for AED 45,000 and is limited to fifty individually numbered pieces worldwide.
"Givori’s beautiful products are perfect for Damas,” said Josh Morar, Brand Director, Damas, which will initially stock Givori at its Burj Al Arab Hotel, Dubai Mall and Wafi branches, before extending the partnership across the region.
“We are delighted to announce our new partnership with Damas, which is an explicit recognition that Givori products are not just luxury smartphones – they are unique pieces of jewellery in their own right,” said Stephanie Holden, General Manager at Givori.
UAE shoppers have weak brand loyalty due to lack of reward programmes
Just 29% of UAE consumers feel that their custom and loyalty...
Gold hits 3-month peak on heightened political risk
Political worries spur safe-haven demand for bullion
UAE's Gulf Craft says to enter world's megayacht market
Luxury boat builder announces plans to start manufacturing...
Luxury retailer Rolex re-opens Mall of Emirates boutique
Swiss watch firm says the UAE remains a key market in the...
Recruitment firm targets UAE, inks deal to provide VIP butlers
Savoir Vivre says it is now working with VIP households...
Revealed: Dubai’s newest design hub Concept-Me
The design studio, store, and café is set to open in April...
Revealed: Dubai’s highest picnic
“Pure Picnic” is located at the 35 floor of Hilton Hotel...