Dubai’s dnata in deal with Club Med holiday brand

French firm founded the popular package holiday concept in the 1950s

Dubai-based airline services and holiday travel firm dnata has signed a deal to become the official sales agent in the Gulf for Club Med, the iconic French all-inclusive holiday brand, it was announced on Monday.

Founded in 1950, the Paris-based firm is considered the original all-inclusive holiday brand and offers breaks to over 80 resorts in 25 destinations worldwide.

The agreement will see dnata, part of Emirates Group, offer holidays to customers across the UAE, Oman, Qatar, Bahrain and Kuwait.

“The premium ‘All Inclusive' packages represent excellent value for money and the consistent quality guaranteed across all its locations ensures customers they will not be disappointed,” said Iain Andrew, divisional senior vice president of dnata’s travel business.

“There is an untouched potential market for Club Med products in this part of the world and we believe we have a range of locations and offers which will prove extremely popular,” added Charles Flanagan, regional commercial director for Club Med.

During its 2011-2012 financial year dnata recorded its highest profit in its 52-year history. Profits were up 40.3 percent to AED808m (US$219m), while revenue was up 59.6 percent to AED6.9bn.

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