Dubai Properties Group, a member of Dubai Holding, has launched sales of 348 family townhouses at its much-delayed Mudon project in the Dubailand district.
DPG announced plans to restart work on phase one of the project in late 2012 in response to market demand for spacious and affordable family homes.
Prices for homes at Mudon, which is located close to Motor City and Arabian Ranches on Al Qudra Road, start from AED2.54m, DPG said in a statement.
DPG added that work on key infrastructure and townhouse units were "already in an advanced construction phase".
The project is due to start handovers from mid-2014.
DPG Group CEO Khalid Al Malik said: "As the market witnesses strong growth indicators and an increasing number of Dubai residents are considering purchasing their own home in the Emirate, this is the ideal time to launch sales at our Mudon community.
"Mudon will meet the growing demand for family focused residential communities in prime locations, and we expect to see strong sales from local as well as regional and international investors."
Show villas at Mudon are open to prospective buyers by appointment, he added.
Last month, the developer announced the appointment of Shapoorji Pallonji Mideast as the principal contractor for its Mudon residential community.
The newly appointed contractor will be responsible for the construction of phase one of the project.
Last September, Dubai Properties Group announced the restart of the Mudon development in Dubailand.
Announced in 2007 at a projected cost of AED40bn ($11bn), Mudon was initially intended as 73m sqft mixed use development including 3,200 villas and town houses, 8,500 apartments, in addition to retail outlets, office space, hotels, restaurants and an 11m sqft golf course.
The first phase of the project, which would have housed approximately 50,000 residents across five Arabic themed ‘zones’, was scheduled for completion in 2009, with full delivery in 2012.