Dubai's Emaar forces US city to drop new logo

Legal move against Amarillo in Texas after it tries to use branding similar to company logo
By Andy Sambidge
Sun 24 Nov 2013 05:19 PM

Dubai developer Emaar Properties has forced a city in the US to drop its logo because of its similarity to its own corporate branding.

Negotiations between the city of Amarillo, Texas and Emaar Properties ended on Friday with the city withdrawing its request for permission to use a logo similar to Emaar’s, it was reported.

The dispute between the entities was included in documents obtained by AGN Media through a public information request.

“I’m writing to advise that the City of Amarillo has decided ... to abandon its recently adopted logo that is similar to the logo of your company,” City Attorney Marcus Norris wrote in an email to Khaled Amin, Emaar's legal director following a complaint by the company.

It was reported that the city spent $12,386 on items emblazoned with the logo, including pencils, banners, pins and paperweights.

Norris added in an email to Emaar: “On behalf of the city of Amarillo, I apologise for this confusion and offence. In accordance with your request, I (have) taken steps to advise all city leaders to stop the use of the logo."

Amarillo is the 14th most populous city in the state of Texas, the largest in the Texas Panhandle, and the seat of Potter County.

The population was 190,695 at the 2010 census.

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