Dubai's Emaar in global sales push for new project

Vida Residence, The Hills will be simultaneously launched in Dubai, Abu Dhabi, Singapore and Riyadh

Burj Khalifa master developer Emaar Properties has announced its latest property launch, a range of serviced apartments, which will be targeted at global investors.

Vida Residence, The Hills, featuring only 136 serviced apartments and will be operated by Emaar’s newly launched hotel brand, Vida Hotels and Resorts.

Located near Emirates Living and Sheikh Zayed Road and view of the Dubai Marina, Vida Residence, is targeted at young professionals and families.

Sales will also target investors outside the UAE, with the global launch set to target those in Saudi Arabia and Singapore.

“Dubai serves as the go-to city for a vast youthful demography of over 2 billion people below the age of 25 years across the Middle East, Africa, and Asia. Vida Residence, The Hills is designed to serve as a new lifestyle destination for discerning youth and families,” said Ahmad Al Matrooshi, managing director of Emaar Properties.

Residents will have access to an outdoor decking area, featuring amenities such as a barbecue station and yoga lawn.

Sales in the UAE, Singapore and Riyadh will start from December 14.

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