Dubai’s Emaar launches first MBR City residential project

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Dubai’s Emaar Properties and Dubai Holding have unveiled the first project as part of their joint venture launched last month, the Mohammed Bin Rashid City (MBR City), it was announced on Sunday.

Dubai ruler Sheikh Mohammad Bin Rashid Al Maktoum announced plans to build a new multi-billion dollar city project, which will include the world's biggest shopping mall, a Universal family theme park and a park that is a third bigger than Hyde Park in London.

Dubai Hills will be the first residential project within MBR City and will consist of a gated community with luxury residences similar Emaar’s existing Emirates Hills development.

The homes will be built around a new 18-hole championship golf course and will include plots of 20,000 to 30,000 sq ft.

“With demand for premium homes in the city increasing, led by Dubai’s status as the region’s business and lifestyle hub, Dubai Hills is set to be the first choice for the discerning property investors,” said Ahmad Al Matrooshi, Managing Director, Emaar Properties.

The site for the new project will be located between Emirates Road and Al Khail Road and will also include parks, retail centres, schools and healthcare facilities.

No value has been given for the entire MBR City project which will comprise four key components.

The first component will focus on family tourism, and will include a giant park, equipped to receive 35 million visitors and a family entertainment centre set up in collaboration with Universal Studios and hotel facilities.

The second component, focusing on retail, will feature the largest shopping mall in the world called Mall of the World. Dubai already boasts the largest mall in the world, Emaar's The Dubai Mall.

A third component will include the largest area for arts galleries in Middle East and North Africa while the fourth fourth component will see the development of facilities to provide "an integrated environment for entrepreneurship and innovation in the region".

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Posted by: Montgomerie_Disaster

Emirates Hills is a fantastic development for those fortunate enough to be able to afford to live there.

Unfortunately, the same cannot be said for the Montgomerie Golf Course - designed by Colin Montgomerie, this course was a picture postcard destination when it first opened. Through year-on-year budget cuts and mis-management, Emaar and Troon Golf now have the worst conditioned course in the region. All fairways are 'pick and place' because of the terrible conditions there. It's a truly 5* facility in 2* condition.

Please Emaar, see the problems your financial cuts are having on one of your prime assets and reverse the rot. My council municipal course back home is in better condition and it doesn't cost me $200+ to play either.

Posted by: neeta

we are still waiting for completion of jumeriah golf estates so many plots still remaining to be complete the villa project still in barren . falcon city has not got a community what about city of arabia . if anyone sits on these projects i am sure dubai can still add revenue .

Posted by: Doug

Don't forget the rest of Dubailand, or Business Bay, or Jumeirah Gardens. Yep, remember Jumeirah Gardens? That project that was apparently going to transform Satwa into some major luxury lifestyle area?

Or how about Nakheel's the Universe? Or for that matter, the World?

Sorry but Dubai has a long history of promising these fantastic projects that never see the light of day. MBR City, sadly, will be exactly the same.

Posted by: David

For a villa with world class golf courses around, there are a
lot of villas available in Dubai Sports City in Victory heights.

Why should someone buy pre-construction and take a big risk when villas with the same or better ameneties are available
in Dubai Sports City.
Investors beware. If you don't learn from other people's mistakes, you will learn from your own.

Posted by: F Backer

to all ..Emaar has delivered in the past so no worries....

Posted by: Tee

Seriously, it boggles the mind to see and read that there are people out there that actually think that this MBR City is a good idea.

Posted by: Geoffrey

"the largest area for arts galleries in MENA" really? Galleries in DIFC struggle for business against each other. Al Quoz is thriving, Bastikiya is ok. Abu Dhabi has the big boys covered. The fourth component makes no sense whatsoever. Entrepreneurship and innovation can't just be manufactured and that just sounds like an excuse to build more office space, in a city with 50%+ vacancy rates. Less said about the "Mall of the World" the better. The only good aspect is the first component, but lets see if ever actually built, or did the press release state that this was just a 'concept'? Funnily though in all these components nowhere does it mention residential development will be a factor. Yet this article states the first development is villas. Disappointing that once again back to mickey mouse projects which will in all likelihood scare away the serious investors with reminders of the bad days. Or maybe, hopefully, that's the point.

Posted by: RBH

Well said.

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