Dubai’s Emax eyes 50 MidEast stores by 2013

The Landmark Group electronics brand currently has 37 stores across the region

(Picture for illustration purposes only)

(Picture for illustration purposes only)

Electronic retailer Emax, part of Dubai conglomerate the Landmark Group, is planning to open 13 new stores in the Middle East by the end of 2013, bringing its total number of outlets to 50, it was announced on Wednesday.

The largest electronic brand in the Middle East, Emax reported a 40 percent rise in annual sales on Wednesday and is planning to leverage this growth by expanding its network of stores across the region.

“The consumer electronics market in the Middle East is buoyant and Emax is well placed to capitalise on this industry trend. We aim to continue to expand our presence in the region, with plans to operate 50 stores by the end of 2013,” the retailer said in a statement.

The first Emax store was opened in 2006 and the brand has since grown to become one of the leading regional electronic retailers in the Middle East, with 37 stores and over 1,000 employees in the UAE, Saudi Arabia, Oman, Qatar and Bahrain.

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