Dubai's Emirates to extend PSG shirt deal

  • Share via facebook
  • Tweet this
  • Bookmark and Share
Paris Saint-Germain FC (Getty Images).

Paris Saint-Germain FC (Getty Images).

Dubai’s Emirates Airline will agree a new five-year extended shirt sponsorship deal with Paris Saint-Germain (PSG), the Qatar-owned French football side that recently signed former England captain David Beckham.

"We have a new contract for a new period for the coming five years. It's just with the lawyers," Emirates senior vice president Boutros Boutros told Associated Press.

“The principle has already been approved by our senior management and by the club itself," he added.

The original US$5.5m a year sponsorship deal was signed in 2006 and was due to expire in 2014. While an unnamed Qatari bank was reportedly in talks to take over the shirt sponsorship, Boutros told AP the club "never went to see another company".

"Already all eyes are on PSG, now having someone like Beckham, it means a lot for the club but for the football industry because it's becoming a star in the industry," Boutros said.

The 37-year old former England captain was unveiled as PSG’s latest signing at the weekend and could possibly be used in future Emirates advertisements as part of the Dubai carrier’s shirt deal.

"I hope one day we will be able to use him," Boutros was quoted as saying.

PSG have spent more than US$350m in transfers since Qatar Sports Investment bought the club in June 2011.

They are also still in this season's lucrative Champions League and will face Spanish side Valencia in the last 16.

The Paris club are currently top of Ligue 1 and already have stars such as Zlatan Ibrahimovic and Thiago Silva.

Related:
Companies
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Brand slam

Brand slam

Gulf blue chips are now closely associated with most of the world...

Why Gulf money can't buy World Cup 2014 spot

Why Gulf money can't buy World Cup 2014 spot

Region's teams will miss out on Brazil 2014 due to managerial...

2
Ready for kick-off

Ready for kick-off

Andy Gray and Richard Keys are two of the best known faces in...

Most Discussed
  • 54
    Three UAE women attacked with hammer at London hotel

    I really feel that Arabian Business.Com should now close this comments page. This should be all about sympathy for the families not what it is/has turned... more

    Wednesday, 16 April 2014 1:06 PM - Adrienne
  • 51
    Why Dubai isn't a plastic city

    What is definitely not a plastic city. The Arabs have a culture dating back to several centuries. 50 years back Dubai was just a fishing village. Today... more

    Tuesday, 8 April 2014 3:49 PM - P. MADHUSUDAN
  • 48
    DMCC boss Ahmed Bin Sulayem entertains Robert Mugabe in Dubai

    @fga ''However today, simply because he decided to dispossess a few white farmers of their land and redistribute to the poorer indigenous blacks'' more

    Sunday, 13 April 2014 3:02 PM - Matt Williams