Emirates National Oil Company (ENOC) has announced plans to bring in a star-rating system across its service centres to improve customer satisfaction.
The move comes after signing an agreement with the Global Start-Rating Progamme, which seeks to upgrade ENOC’s services to a seven-star rating.
It will see the two parties exchange knowledge and expertise, and work together to provide the necessary training for staff, state news agency WAM reported.
Hessa Essa Buhumaid, assistant director-general for Government Services and Leadership at the Prime Minister’s Office, Ministry of Cabinet Affairs and The Future, who signed the agreement on behalf of the Global Star-Rating Programme, said: "The partnership with ENOC supports the UAE Government’s efforts to implement the global star-rating system across various organisations in the country, in a bid to upgrade their performance and services.
"The system will help promote excellence in government services, and encourage service centres to be proactive and strive for customer satisfaction."
Saif Humaid Al Falasi, ENOC Group CEO, added: "The global star-rating system seeks to evaluate and classify government services and take them to new heights in terms of quality."
The UAE is the first country in the world to implement a star-rating system for services, launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, in an effort to upgrade both public and private services.
The system focuses on the customer, and seeks to reinvent government services and upgrade them to match those offered by banks, hotels, and airlines.
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