Dubai's Jumeirah announces tie-up with Aston Martin

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The new Aston Martin Vanquish is seen during the 83rd Geneva Motor Show. (Getty Images - for illustrative purposes only)

The new Aston Martin Vanquish is seen during the 83rd Geneva Motor Show. (Getty Images - for illustrative purposes only)

Dubai hotelier Jumeirah Group has announced that it will sponsor luxury sports car manufacturer Aston Martin at the upcoming 41 Nurburgring 24-hour race.

The race, one of the most prominent in the motor racing calendar, will take place at the German circuit on 19 and 20 May and will mark the eighth year Aston Martin has competed at the event. Jumeirah will be the key sponsor for the Aston martin V12 Vantage GT3 throughout the race.

Later in the year, Jumeirah will again partner with the iconic British car maker during its Centenary Week. Between July 15-21, 100 Aston Martin cars will drive across Europe, making five stops as they journey through the continent.

“We are extremely proud to announce Jumeirah’s sponsorship of Aston Martin and our upcoming support at the 41st Nürburgring 24-hour race,” commented Derek Picot, Jumeirah’s vice president for Europe.

“As two luxury brands with a shared passion for luxury and a commitment to excellence, we look forward to building upon this prestigious centenary partnership through the consistent support of Jumeirah hotels & resorts around the world,” he added.

Jumeirah Group, which operates a portfolio of luxury hotels spanning Europe, the Middle East and Asia, previously sponsored golfer Rory McIlroy before that deal ended in early 2013.

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