On demand TV has been launched on smart phones for the first time in the Middle East and North Africa, with the region’s leading pay TV company OSN revealing the details to Arabian Business ahead of its release on Thursday.
An app for OSN Play, which allows subscribers to watch content at any time from their computer or tablet device, is now available on the iPhone and iPod Touch via wifi.
It also will be made available for Android smart phones within two to three weeks.
The Dubai-based company also plans to launch an app capable of being used with 3G and 4G for both smart phones and tablets after Ramadan.
OSN CEO David Butorac said the new innovation would give subscribers more flexibility in accessing content.
He said OSN also was working on creating the “second-screen experience”, so viewers watching TV could receive related information on a second device such as a tablet.
“Let’s say you’re watching the exclusive coverage of European Tour golf on OSN [on a TV screen] and you can have your second screen with all the golf stats on it,” Butorac explained.
“If you’re watching a movie and you’re really into Tom Hanks … you can go on to the website and look up what other movies he’s in … [and] get information about it on the screen, which is linked to what you’re watching.
“These are world class technologies.”
OSN, which is owned and operated by Panther Media Group Limited, a subsidiary of KIPCO and Mawarid Group Limited, announced earlier this year it grew its subscriber base by 30 percent in 2012.