Dubai's second tallest tower to be operated by Dream hotel brand

Dubai-based developer Sheffield Holdings has announced its soon-to-be-completed hotel project Marina 101 will be branded Dream Dubai Marina and will be managed in association with Wyndham Hotel Group, the world's largest hotel provider.

Marina 101, is being developed by Emaar Properties – builder of the world’s tallest building Burj Khalifa – and Sheffield Holdings. When completed and opened in the fourth quarter of 2014, it will be the second tallest building in the emirate.

At a press conference on Sunday, Sheffield Holdings chairman Abu Ali Malik Shroff announced the tower, which will be one of the tallest in Dubai Marina when complete, will be operated by Hampshire Hotels Management, in association with Wyndham Hotel Group, and will be branded the Dream Dubai Marina.

The Dream hotel brand was the brainchild of hotelier Vikram Chatwal and is characterised by its “whimsical public spaces that mimic dream sequences and serene accommodations lit to lull the guest to sleep”.

The brand’s has properties in New York, Florida, Cockin and Bangkok, but its first Middle East property in Dubai will include 300 guest rooms and 420 branded hotel apartments, six restaurants and lounges, a nightclub that will occupy the 101st floor, two pools and two spas and two gymnasiums with squash courts.

“This is the first multi-use hotel and hotel apartments tower for Sheffield Holdings, and I am proud to say that we have taken the step to make it one of the biggest, most ground breaking projects of hospitality in the region,” said chairman of Sheffield Holdings, Abu Ali Shroff.

According to official Council on Tall Buildings and Urban Habitat (CTBUH) records, the tower will be 432m when complete and will be the second tallest building in Dubai, after the 828m tall Burj Khalifa. Overall, the CTBUH ranked it the 50 tallest tower built or under construction in the world at present.

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