Dubai tailors offer body scanning for the perfect fit

Fashion meets technology with a wave of hi-tech-driven fashion stores rolling out in the GCC

A Dubai retailer has launched a new service offering custom-made denim jeans which can be tailored using a cutting-edge 3D scanner which creates a digital image of a buyer’s precise body measurements.

The Nomo store in Jumeirah’s Sunset Mall contains a solarium-like chamber in its showroom that captures a buyer’s exact measurements once they have stripped down to your bare essentials and stepped into the chamber.

Customers then choose from a range of styles, colours, effects and details to create their very own made-to-measure pair of denims, with prices starting at an affordable $252 per pair.

Nomo isn’t the only company embracing the body scanning phenomenon, the Left Shoe Company in Dubai International Financial Centre (DIFC) offers a similar service, but this time for feet and shoes.

The luxury men’s brand opened its doors in DIFC last week and features a state-of-the-art turntable foot scanner that creates a 360 degree digital image of a buyer’s feet and their exact measurements.

Customers have to do is wear a pair of neon socks and step onto the footprint shapes placed on the elevated scanner. Once their identical foot details have been entered into the system, the shoes can be personalised by hand-selecting design options, including style, colour, material, sole and even a personalised inscription.

Targeting businessmen and avid golfers, the brand promises to deliver the handcrafted European tailored shoes to customers, anywhere in the world, within six weeks.

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