Dubai has been chosen as one of the five global shopping locations to launch a new range of 24-carat gold shoes, with the footwear currently on sale in Dubai Mall’s Level Shoe District.
The high-heeled pump for women and a loafer for men, and both made of velvet covered in 24-carat gold, will be exclusively distributed in the top five worldwide department stores: Barneys New York, Fred Segal Los Angeles, Harrods London, The Swank Hong Kong and Level Shoe District Dubai.
The unique shoes were presented for the first time during the Monte Carlo Grand Prix and Alberto Moretti’s autumn/winter 2013 collection introduced his focus on the precious metal this year.
Made in collaboration with HORO, the brand said the style has been kept simple as the gold speaks for itself as a luxury product. Moretti's signature velvet shoe is available on the brand’s website and start at $460, while the 24 carat edition costs $2,600.
Celebrities who have worn Alberto Moretti's shoes include Lady Gaga, Cameron Diaz and Ryan Gosling.
Since 2006, the Tuscan born designer has been artistic director of Arfango, a label established in 1902 and characterized by the skilled workmanship of leathers, based on the use of aromas, waxes, essences and methods. Alberto modernised the design creating what is known today as the 'Velvet Shoe', hand-sewn and produced in an array of colours.
The range is the latest edition to Dubai Mall’s Level Shoe District, which opened in October last year and is the world’s largest department store dedicated exclusively to shoes.
The 96,000 sq ft store by luxury retailer Chalhoub Group contains 15,000 pairs of shoes across around 250 different brands.
"The whole idea is to create a place for men and women who love shoes, who are passionate about shoes, who are addicted to shoes, who are obsessed about shoes," Patrick Chalhoub, CEO of Chalhoub Group, told Bloomberg.
“The luxury market is developing extremely well… People aspire for luxury and aspire for quality,” he added.