Dubai Electricity and Water Authority (DEWA) is urging consumers to limit their use of electrical appliances during peak-load hours from midday to 6pm every day during the summer months.
The appeal comes as part of DEWA’s annual campaign - Let’s Make this Summer Green - which aims to boost awareness about the importance of adopting sustainable practices and rational consumption to preserve natural resources and reduce Dubai’s carbon footprint.
The campaign incorporates tips to reduce energy use during the summer, when energy demand is higher, specially during peak-load hours, which results in increased energy production and use of more fuel.
Saeed Mohammed Al Tayer, managing director and CEO of DEWA, said: "Our goal is to become the city with the lowest carbon footprint in the world by 2050. These efforts also support the Dubai Integrated Energy Strategy to reduce energy demand by 30 percent by 2030."
He added that DEWA’s initiatives between 2009 and 2016 have made considerable savings in electricity and water. DEWA’s customers saved over 1.54 TW/h of electricity and 6.2 billion gallons of water, worth over AED957 million in the same period. As a result, 831,000 tonnes of carbon emissions were offset.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.