E-audit reveals dramatic rise in users for business website

Middle East business portal AME Info has recorded a 175% increase in the number of individual users visiting its website, according to its latest e-audit.
By Tim Addington
Sun 04 Dec 2005 04:00 AM

Middle East business portal AME Info has recorded a 175% increase in the number of individual users visiting its website, according to its latest e-audit.

Figures from the Audit Bureau of Circulation show that, in October, the Dubai-based business and finance news source had 651,193 unique users, up from its previous audit figure of 236,238 in May this year.

The number of page impressions also rocketed from 2,349,226 to 4,209,634 — a jump of 79%.

It is the second audit carried out for AME Info, which claims to be the first portal in the region to undertake an e-audit. Klaus Lovegreen, CEO at AME Info, said he double checked the figures with ABC to ensure they were correct.

“The internet is growing in this part of the world, but clearly it hasn’t grown that much. We have made quite a lot of enhancements to the site and made quite a lot of changes in terms of the structure. That has helped. But it is really just generic growth.

“I did check with ABC to make sure that we could go with the numbers. I am very happy. I was just hoping for the number to go up by above a quarter of a million.”

And he conceded: “It is going to be difficult to repeat that growth next time.”

Lovegreen said that the company had managed to win new business as a result of having its first e-audit.

He said: “The audit has definitely helped us in countries outside the region and we have secured some campaigns, particularly from the US and UK, as a result of it. That was the main objective of the whole exercise.”

AME Info has now employed a full-time sales representative in India and wants to establish a presence in both the US and UK in 2006.

The result of its next e-audit is expected in March.

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