Emaar to launch sale of new Downtown apartments

Emaar Properties said on Saturday it has launched The Address Residence Fountain Views, the first exclusive serviced residences in Downtown Dubai. 

An integral part of the expansion of The Dubai Mall, The Address Residence Fountain Views is directly linked to the world’s largest shopping and entertainment destination.

Sale of all residences, which also have views of Burj Khalifa, the world’s tallest building, will begin on January 26, at 9am, Emaar said in a statement.

The first launch of residential property by Emaar in 2013 follows the overwhelming response to the launch of serviced residences in The Address The BLVD, also in Downtown Dubai.

All 542 units released for sale off-plan at the The Address The BVLD serviced residences were sold out on the first day, with customers queuing up to two days in advance to place an order at the Emaar Sales Centre in Downtown Dubai.

The Address Residence Fountain Views is a 55-level dedicated serviced residences development with 280 units offering investors a choice of 1, 2, 3 and 4-bed apartments.

Emaar said potential customers can register interest for serviced residences in The Address Residence Fountain Views from January 22 at www.emaar.com.

Ahmad Al Matrooshi, managing director, Emaar Properties, said: "In addition to the significant location advantage of being in the heart of the city, residents will have the advantage of enjoying the world-class service offered by The Address Hotels + Resorts, Emaar’s own hotel brand, and the convenience of directly accessing The Dubai Mall."

Downtown Dubai, the 500-acre community, welcomed more than 1.7 million visitors for the New Year’s Eve Gala at the Burj Khalifa.