Emaar Hospitality Group has launched five new applications (Apps) that enhance the digital lifestyle experiences for guests.
The Apps focus on individual hotels as opposed to conventional industry practices, and assure end-to-end digital connectivity with the hotel for guests over their mobile phone, a statement said.
The introduction of the new Apps is in line with the new digital strategy of Emaar to drive enhanced customer experiences, it added.
Marking the first phase, the Apps are being developed for Address Hotels + Resorts, Vida Hotels and Resorts, Rove Hotels, Palace Downtown and Manzil Downtown.
Address Hotels + Resorts, Vida Hotels and Resorts, Palace Downtown and Manzil Downtown Apps have gone live with the Rove Hotels App to go live shortly.
Emaar Hospitality Group said it selected Go Find It Technologies as its partner in developing the Apps.
Olivier Harnisch, CEO, Emaar Hospitality Group, said: “This is truly historic as we pioneer a new digital trend for the hospitality sector. Now our guests have all the connectivity and convenience they need for a memorable experience at our hotels right at their fingertips.
“The five Apps are industry-defining, as they take into consideration the unique customer requirements of our three hotel brands. They will enable our guests to access a host of services on their mobile phones, while also providing us with real time data that will help us deliver value-added services to meet and exceed their expectations.”
The content offered within the Apps includes City Guides highlighting what is happening in and around the city on a daily basis.
Additionally, individual hotels will create their own content to highlight events as well as special offers across stays, dining, spa and more.
Address Hotels + Resorts, Vida Hotels and Resorts, Palace Downtown, and Manzil Downtown Apps on iOS and Android are available for download on the App Store and Google Play; the Rove Hotels App will be available soon.
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