Emaar's Address brand inks deal to make Saudi debut

Jabal Omar Address Makkah is scheduled to open in 2019 in the Saudi holy city

Inside a room at an Address hotel. (Photo for illustrative purposes only)

Inside a room at an Address hotel. (Photo for illustrative purposes only)

Jabal Omar Development Company (JODC) has announced that Emaar Hospitality Group’s premium luxury hotel brand Address Hotels + Resorts has been selected to manage its flagship hospitality project in the Holy City of Makkah.

The agreement marks the debut of Address Hotels + Resorts in Saudi Arabia, a statement said.

The Jabal Omar Address Makkah, scheduled to open in 2019, is located just steps away from the Grand Mosque. With two identical towers, Jabal Omar Address Makkah is centrally located and forms the tallest towers within the master development.

With a built-up area of about 2 million sq m, Jabal Omar also features residences, hotels, malls, retail amenities, prayer areas and other support facilities.

The statement said the Jabal Omar Address Makkah will meet the growing need for luxury accommodation in Makkah with Address Hotels + Resorts to manage 1,490 hotel rooms and suites including units available for freehold sale.

Yasser Faisal Al-Sharif, CEO of Jabal Omar Development Company, said: “As our single-largest development and located in the heart of the Holy City of Makkah, Jabal Omar development is our prestigious project that complements our goals to promote a robust infrastructure that supports Hajj and Umrah pilgrims.”

Mohamed Alabbar, chairman of Emaar Properties, added: “We are honoured to mark the expansion of Address Hotels + Resorts, the premium luxury hotel brand under Emaar Hospitality Group, to Saudi Arabia with the signing of this important management contract with Jabal Omar Development Company.

"As an iconic development situated near the Grand Mosque, Jabal Omar Address Makkah will appeal to visitors from across the world by offering distinctive value propositions including its central location, attentive service and extensive amenities that meet the needs of visitors.”

Olivier Harnisch, CEO of Emaar Hospitality Group, said: “Saudi Arabia is one of our focal destinations to expand the footprint of our hotel brands.”

Emaar Hospitality Group has 10 operational hotels and 26 projects in the pipeline under three hotel brands - Address Hotels + Resorts, Vida Hotels and Resorts, and Rove Hotels.

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