Emaar set to launch new desert oasis project

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An artist's impression of the new Reem development.

An artist's impression of the new Reem development.

Emaar Properties has announced that it is about to launch of sales of the first phase of its newest residential project, the Reem desert oasis.

A lifestyle community focused on leisure, Reem will be the first gated community in Dubai to feature an exclusive desert botanical park, camping facilities, sand surfing and camel riding trails, go karting track, dune buggies, rock climbing wall and a skate park.

Anchored by a central park, the mega-development will also feature interactive fountains, walkways and a centrepiece water feature.

The project will also feature mosques, retail plaza, residents’ club, restaurants and cafes, nurseries and primary schools, dedicated jogging and bicycle paths, a cricket pitch and several football fields.

There will also be a miniature golf course and an amphitheatre outdoor cinema, Emaar said in a statement.

Reem will feature several residential communities to be unveiled in phases with the handover of properties to begin in 2016.

Emaar said it is now launching Mira, the first residential project in Reem, to have 188 Mediterranean-style townhouses with prices starting at AED988,888 for three-bedroom residences.

Sale will start on April 13, at the Emaar Sales Centre in Emaar Square, Downtown Dubai, on a first-come, first-served basis. Potential customers are requested to be on-site for registration at 7am, Emaar added.

Located next to the Arabian Ranches extension, Reem is situated at the cross-roads of Al Qudra and Emirates Road.

Ahmad Al Matrooshi, managing director, Emaar Properties, said: “We are giving a new interpretation to leisurely lifestyle with Reem, which meets the growing demand for villas and townhouses in Dubai. Every aspect of Reem has been carefully designed to offer an unprecedented lifestyle ambience that draws on the soothing comfort of traditional desert oasis.”

He added: “Reem is inspired by nature, and is envisaged to be a much sought-after community with its promise of a refreshing lifestyle. Mira will be the first of many similar exclusive residential communities to be developed in phases within Reem.”

Reem is the latest addition to the portfolio of residential project launches by Emaar in Dubai this year.

It follows overwhelming customer response to the launch of The Address Residence Sky View, The Address Residence Fountain Views I and II and The Address The BLVD, all in Downtown Dubai. Emaar has also launched CASA, a stunning Moroccan-style villa community, as part of its Arabian Ranches extension.

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Posted by: Peter Hudson

Arabian Ranches EXTENSION !!! I didn't know the Arabian Ranches had one ;-)

What a scam !

Gotta hand it to EMAAR though....Nobody even comes close to their superb skills at marketing.

Posted by: Gajah Putih

Loving the artist's impression of the development! Effectively shows us some boulders, minimal landscaping and lots of sand...I for one am sold! Now all I need to do is find AED 50 - 250k to bribe my way to the front of the sales queue.....

Posted by: Gajah Putih

The project is located on the crossroads of Al Qudra Road and the Dubai Bypass Road (approx 2km from the abandoned Emaar Bawadi project).

The announcement that a host of facilities such as camel riding trails, cricket pitches etc will be built should be taken with a pinch of salt...just ask the Arabian Ranches residents where their skate park, gym, football pitch etc is.....not that it will matter as speculative flippers will snap this up and we'll move closer and closer to the market crashing once again.

For end users / serious investors it doesn't matter if the price starts at AED988k or AED588k if the project suffers long term delays / is never built (before you buy take a drive to the Teema townhouse community at Bawadi / find out if this project is a JV with an unreliable partner such as Tatweer)...

Posted by: RaOne

pre-plan Townhouses under 1 million is very much fine and no need to doubt for below reasons.

- these properties are way further into the desert on Dubai Bypass road.
- the delivery committed now is 4 years later (which can shift further if any delays), so calculate the opportunities lost - interest, rental
- the entire master plan will have thousands of villas/townhouses, this is just phase 1, so the area will continue to be an under construction for coming decades. all the promised amenities will not be available to early residents.

Thus we cannot compare it with Springs, Ranches, these are live and livable communities.



Posted by: Sand

@Mark have you been peeking at the Emaar marketing strategy document again. :-)

Posted by: Mark Renton

Having now actually found the Emaar website, I am still doubtful that there will be many (if any) townhouses available at the headline price of AED 988,888.

The properties are not "way further" into the desert, they are on the far side of the bypass road, about 3km from the site where Emaar recently launched another townhouse development, with starting prices of AED 2.5M. All the points you have mentioned above will pretty much apply to both developments.

If you read the small print, there is a pre-registraton fee of AED 3,000 just to attend the launch (mysteriously this was not mentioned in Emaar's press release) so my guess is that the AED 988,888 price tag is a headline-grabber to get as many people down to the sales office as possible to pay the fee. After several hours of standing around they will eventually meet a sales agent, who will inform them that the AED 1M units are all gone, the remaining units will be AED 2.5M+

Posted by: Red Snappa

Agree with Mr Renton, infinitely cheaper than the Springs at Emirates Living, can't see it! Also geographically it must be located further in land, presume they mean the Emirates Road that was formally known as Dubai Bypass Road until 2 days ago where it meets Al Qudra! If so there are villas already on that site!

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