Emirates adds Roland Garros to global sponsorship push

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Rafael Nadal of Spain with the French Open trophy at Roland Garros. (Getty Images)

Rafael Nadal of Spain with the French Open trophy at Roland Garros. (Getty Images)

Emirates Airline and Roland Garros have announced a five-year agreement appointing Emirates as Official Partner of the French Open starting with the 2013 edition next month.

The announcement was revealed by Tim Clark, president Emirates Airline and Jean Gachassin, president of the French Federation of Tennis, during a press conference in Paris.        

“This tournament is a natural extension of our existing tennis sponsorship portfolio. Watched by millions around the globe this acclaimed clay court championship is the perfect platform with which to align our brand,” said Clark.

“The global following for tennis is extensive... It is our own appreciation of this sport that has been the catalyst behind our various global tennis sponsorships, including two of the Grand Slam tennis events.”

As part of the partnership, Emirates will benefit from significant branding of the Centre court Philippe-Chatrier, as well as panels on competition courts.

In addition to a private lounge for Emirates guests at the Roland-Garros Village and boxes along the courts, Emirates will also have a dedicated area to welcome the general public in the RG Lab, the popular Fan Zone area.

Emirates’ sponsorship of Roland Garros is the airline’s third tennis sponsorship in Europe after the Internazionali BNL d'Italia (Italian Open) announced last year and the Barcelona Open revealed in March 2013.

Other major tennis competitions sponsored by Emirates around the world include; the US Open, the Rogers Cup, BNP Paribas Open and the Dubai Duty Free Tennis Championship. Emirates is also the Official Airline of the ATP World Tour and sponsor of Emirates ATP rankings.

In France, Emirates has been the shirt sponsor of current league leaders Paris Saint-Germain (PSG) since 2006 and has sponsored the Alstom Open since 2010. 

Emirates currently offers 32 weekly flights to France, with 20 flights per week from Paris including a double daily A380 service, a daily flight to Nice and five flights per week to Lyon.

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